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Fairtrade v Fair Trade: What’s the Difference?

For something that appears quite simple, this can in fact be quite a confusing matter. The differences between “Fairtrade” and “Fair Trade” are somewhat subtle, but certainly worth knowing and defining. Below, with a little help from The Fairtrade Store, I will give you my best explanation of what the differences are, and hopefully you will have a much clearer understanding of both terms.


“Fairtrade” is: Better prices, good working conditions, local sustainability, and fair terms of trade for farmers and workers in all parts of the developing world.

By requiring companies to pay sustainable prices (which must never fall lower than the market price), “Fairtrade” addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It provides them with a level of security and enables them to improve their position and therefore have more control over their lives.

“Fairtrade” is a strategy for poverty alleviation across the globe and a pillar of sustainable development.
Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalised by ‘conventional’ trading standards.

“Fairtrade’ is a trademarked labelling initiative, owned and implemented by the Fairtrade Labelling Organisation (FLO). The Fairtrade Mark or logo certifies that a product meets agreed Fair Trade criteria for a product. The label does not apply to a person or an organisation, it only applies to the particular product on which it is displayed.


Fair Trade

“Fair Trade” is: A global, economic platform that integrates business, consumer and producer relationships that are governed by the Charter of Fair Trade Principles – authorised by the World Fair Trade Organization (for more info on this see the About Us section.)

“Fair Trade” in this sense, provides market access for producers, direct investment opportunities for businesses and consumers and a sustainable social and environmental management system for trading.

“Fair Traders” work within a set of commonly accepted principles and are driven to meet the needs of marginalised producers who often organise themselves into cooperatives and groups to supply consumer products and services. This helps to lift them out of poverty and to create a sustainable local economy.

For more information, please see the links below

I hope this has made things a little clearer and that your understanding of both terms are now a lot more distinguishable. Please get in touch if you have anything to add to this topic, we love hearing from you.

Peace & Love, Maxine

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