Cafédirect Fairtrade Medium Roast & Ground Coffee – Strength 3
Cafédirect’s ‘Original Medium Roast’ was the first coffee to carry the Fairtrade label in the UK and it is also a firm favourite with coffee drinkers. Its smooth, full-flavoured taste comes from a careful blend of Central and South American Arabica coffee beans, making it an easy-drinking blend throughout the day. Every cup gives ‘easy-drinking’ a whole new twist. It delivers a mellow and refreshing flavour-hit. There’s a hint of dark, toasted spices peppered across its smooth aroma, with an infinite depth and a clearly balanced acidity on the palate.
Cafédirect is the UK’s largest 100% Fairtrade hot drinks company, selling a range of freeze-dried and Roast & Ground coffees. All their products carry the Fairtrade mark, guaranteeing a fair and stable price to the 38 grower organisation across the 12 developing countries that the company works with. Above and beyond that, Cafédirect reinvests at least a third of its profits back into the businesses and communities of these grower partners (around 50% to date), directly improving the lives of more than 1.8 million people around the world. At Cafédirect, their mission is to change lives and build communities through inspirational, sustainable business, by making great tasting hot drinks direct from the growers. Vidorra are pleased to promote and stock their coffee.
100% Fairtrade Roast and Ground Coffee
227g Per Bag
Ideal for use in any cafetière, filter machine or jug